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Katie Canales
Facebook CEO Mark Zuckerberg enlisted the help of Instagram star Jiff Pom to unveil Instagram's new augmented reality filters at Tuesday's F8 developer conference.
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Jiff Pom, short for Jiff the Pomeranian, wasn't on stage long but that doesn't mean we weren't all basking in his cuteness and wondering who the furry guy is.
Take a look below to meet Jiff Pom.
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He's an LA-based actor, personality, and model with 26 million followers across all social media channels.
So so CUTE! Jiffpom Tees @Primark 💖
A post shared by jiffpom 🐻 (@jiffpom) on May 11, 2017 at 4:10am PDT
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He works as a personality, meeting everyone from CEOs of major tech companies to beauty influencers. Here he is with Brazilian personality Mariana Saad.
Essa é a @marisaad uma das influenciadoras de beleza mais famosas do Brasil 💖
A post shared by jiffpom 🐻 (@jiffpom) on Apr 18, 2018 at 7:25pm PDT
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On Tuesday, he helped Zuckerberg and company demonstrate Instagram's new AR Camera Effects platform.
In his keynote speech, Instagram execs said that users will be able to build and share face filters and effects.
Jiff very kindly demonstrated how these filters work. Nerve-wracking with such a large F8 2018 audience!
—Ben Smith (@benasmith) May 1, 2018
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But he's no stranger to the spotlight. Jiff Pom helped Entertainment Arts usher in its Sims 4: Cats and Dogs game at Game Con in Germany this past November.
A post shared by jiffpom 🐻 (@jiffpom) on Aug 21, 2017 at 12:20pm PDT
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Note the fact that this dog accepts sponsored posts.
A post shared by jiffpom 🐻 (@jiffpom) on Dec 12, 2017 at 9:00am PST
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He's starred in the video for Katy Perry's "Dark Horse" and ads for Target and Banana Republic.
Source: Time
And he won Nickelodeon's People's Choice Award for Favorite Instagram Pet in March.
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Fellow personality Cameron Dallas had the pleasure of making Jiff's acquaintance at the annual award show.
—TeenNick (@teennick) March 13, 2018
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He's sought after for interviews, but you'll need to go through his management first. Have your people call his people.
@piatoscano 🎅💗 #kiisjingleball #iheartradio
A post shared by jiffpom 🐻 (@jiffpom) on Dec 3, 2016 at 4:32am PST
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When he's not using his celebrity status to help companies promote their products, Jiff enjoys doing puppy handstands, or pawstands if you will.
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He also enjoys dressing up as other furry creatures.
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And good luck competing with his hat game.
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